Amazon’s INFORM Act compliance requirements have created a new friction point for sellers: address verification holds that can suspend accounts and strand inventory for weeks or months. This post surfaces a common pain point—sellers caught in verification loops with support unable to resolve the block, leaving hundreds of units stuck in FBA.
The Problem: INFORM Act Address Verification Holds
- Amazon requires verified business addresses under the INFORM Act to allow continued selling
- Sellers report submitting address verification documentation repeatedly without resolution
- Account suspension follows verification failure, trapping inventory at FBA facilities
- Support cases often go unresolved or circle back to the same unanswered requests
- Two months is not uncommon for these holds; stranded inventory accrues storage fees and becomes a total loss
Why This Matters Now
- INFORM Act enforcement has tightened; this is no longer a rare edge case
- A suspended account stops all selling activity immediately
- FBA inventory becomes inaccessible and subject to ongoing long-term storage fees
- Sellers lack clarity on what documentation Amazon actually needs
Practical Next Steps If You’re Blocked
- Gather multiple forms of business address proof (utility bills, lease agreements, business registration, bank statements tied to that address)
- File a case with Seller Performance, not general support—they own account-level holds
- Request escalation to a specialist; standard tier-1 support often cannot unblock INFORM Act holds
- Document every submission with timestamps and case numbers to show pattern of non-response
- If the address on file is genuinely correct, push back in writing on the specific rejection reason
How Squatio helps
While Squatio’s core tools focus on listing, keyword, and competitive research, sellers who find themselves in account holds benefit from getting back to a healthy state fast. Squatio Decode helps you rapidly re-assess your inventory’s listing visibility and competitive position once your account is restored—critical for sellers who’ve lost selling time and need to recapture market share. Similarly, Prospect can help you identify which of your stranded SKUs are worth fighting to get back online and which should be written off, so you can prioritize your recovery efforts.
Have you encountered an INFORM Act address verification hold? What documentation or support path finally got your account unlocked?
Source: Reddit