Counterfeit and knock-off listings remain a persistent challenge for Amazon FBA sellers and brands selling across multiple channels. This case documents one Sydney apparel brand’s experience using registered trademark claims to remove thousands of copied listings on Temu — and highlights why standard IP reporting processes sometimes fail.
The Problem: Scale & Ineffective Standard IP Processes
- A single brand discovered thousands of copied listings of its products on Temu
- Initial attempts to use Temu’s standard intellectual-property reporting process were repeatedly rejected or ignored
- The volume of counterfeits suggested organized copying rather than isolated infringement
The Solution: Escalated Trademark Enforcement
- The brand filed a formal claim under its registered trademark rather than relying on generic IP violation reports
- This escalated path resulted in the removal of the overwhelming majority of infringing listings
- The documented success suggests that trademark-backed claims carry more weight than standard takedown requests on some platforms
Key Takeaway for Your Business
If you hold a registered trademark and discover mass counterfeiting:
- Document the scale and scope of infringement across all sales channels
- Don’t rely solely on standard IP reporting forms — escalate to trademark-specific enforcement channels
- Keep detailed records of your trademark registration and filing dates to strengthen enforcement claims
How Squatio Helps
While this case focuses on post-infringement enforcement, Reveal (Reverse ASIN) helps you detect competitive clones and look-alike listings before they scale. Sellers who monitor their own ASINs and related product clusters can spot counterfeit or knock-off variations early — giving you time to file takedowns before copies proliferate into the thousands. Pairing regular reverse-ASIN audits with trademark awareness puts you in a stronger defensive position.
Have you encountered counterfeit or heavily copied listings of your own products? Did escalating beyond standard reporting channels change your results?
Source: https://www.ecomcrew.com/how-one-brand-used-a-trademark-claim-against-thousands-of-temu-copies/