Amazon has partnered with Fabacus to support a new Verified Intellectual Property Protocol (VIP)—a SKU-level verification system for officially licensed products. This announcement signals Amazon’s commitment to helping sellers and brands authenticate licensed inventory, though it is not yet a mandatory Seller Central requirement and no official seller fees have been published.
What This Means for Licensed Sellers
- Voluntary adoption: VIP is not currently a Seller Central mandate; participation is opt-in for sellers working with licensed IP
- SKU-level granularity: The system verifies individual products rather than entire catalogs, making it relevant for sellers managing multiple licensed SKUs
- Brand protection angle: Reduces counterfeit risk and helps legitimate licensees stand out in categories with IP-heavy competition
- Timing unclear: Watch for future Seller Central communications about rollout phases, eligibility requirements, and any eventual fees
How Squatio Helps
Sellers managing licensed product portfolios benefit from clear visibility into competitive landscape and category dynamics. Cortex (AI niche & category analysis) helps you understand the IP-heavy niches where authentication and licensing carry the most competitive weight, so you can prioritize which SKUs to register first under VIP and which categories to focus on as licensing requirements tighten. Reveal (Reverse ASIN) also lets you scan competitor listings to see who is already signaling licensed status—useful intel as the ecosystem shifts toward verification.
Discussion
If you sell licensed products, are you planning to adopt VIP registration when details become available, or will you wait to see if it becomes mandatory?
Source: Amazon Backs a SKU-Level Verification System for Licensed Products