One of the most time-intensive parts of FBA sourcing is the reverse process: identifying what competitors are selling, finding the brands behind those products, and then prioritizing and executing outreach to secure supply agreements. A seller in the community shared their current approach and opened the floor on how others are handling the bottleneck that often emerges: managing a growing list of brand targets and deciding which to pursue first.
Current Sourcing Workflow
- Reverse research method: Work backwards from competitor storefronts to see what products and brands are being held, then approach those brands directly for supply
- Tools in use: Keepa, Seller Assistant Software (SAS), Amazon Seller Central, and storefront data sheets
- The bottleneck: Outreach and prioritization — having more brand targets than time to contact them, and deciding which to chase in what order
The Outreach Challenge
Many sourcing-focused sellers hit a wall once they’ve built a solid prospecting list. The manual work of:
- Researching and compiling brand contact details
- Drafting personalized outreach emails
- Tracking responses and follow-ups
- Prioritizing by demand potential, competition, and margin likelihood
…quickly becomes a time constraint that doesn’t scale with your prospect pipeline.
How Squatio helps
When you’re reverse-researching products and identifying brands to approach, Prospect (Product Database) and Cortex (AI niche & category analysis) can accelerate both the discovery and prioritization phases. Prospect lets you quickly scan competitive ASINs and extract product/category data at scale, while Cortex can help you understand category dynamics and demand signals — so you’re not just building a long list, but ranking it by real opportunity. This front-loads your decision-making so outreach effort goes toward the highest-potential brands first.
What’s your go-to method for deciding which brands to contact first — do you prioritize by current demand, competition gaps, or margin potential? And are you handling outreach yourself or using templates/automation?
Source: https://www.reddit.com/r/FulfillmentByAmazon/comments/1wayvav/always_learning/