Amazon is rolling out a mandatory passkey requirement for Seller Central access, beginning in late September 2026 on a rolling basis. This is a security update affecting all seller accounts, and preparation now will prevent access disruptions.
What’s Happening
- Rollout timeline: Amazon notified sellers on September 15, 2026 that passkeys will become mandatory starting around September 29, with no single universal conversion date — the requirement will phase in by account
- Scope: The requirement applies to all Amazon accounts, including Seller Central
- What this means: You will need to set up passkey authentication on your seller account if you haven’t already; password-only access may no longer be available
Why This Matters
Passkey authentication is a more secure alternative to traditional passwords. While the transition adds a setup step, it protects your seller account from credential-based attacks — critical given the value of an Amazon seller account and the damage a breach can cause.
What You Should Do Now
- Check your email for Amazon’s official notification with your specific rollout date
- Set up passkeys on your seller account before your conversion date to avoid lockout
- If you manage multiple accounts or team members, coordinate passkey setup across all users who need Seller Central access
- Bookmark or document your passkey recovery options in case you lose access to your authenticator
How Squatio helps
While passkey setup is an account-level administrative task outside Squatio’s scope, maintaining consistent access to Seller Central is foundational to using analytics tools effectively. Squatio Decode (ASIN lookup, listing visibility & Sentiment IQ review analysis) and your other Squatio features depend on stable, secure Seller Central authentication. Completing your passkey migration on schedule ensures uninterrupted access to your analytics and competitive research workflows.
Have you already been notified of your passkey rollout date? Are you managing this transition for a team, and if so, what’s your process for coordinating account security updates?
Source: EcomCrew — Amazon Starts Requiring Seller Central Passkeys in Late September