A common question from sellers setting up direct-to-FBA shipments from overseas suppliers: should you list your supplier’s factory address or your own address as the ‘Ship From’ point in your shipment plan?
The Issue
When creating an FBA shipment plan, Amazon asks for a “Ship From” address. If your supplier is shipping directly from their China facility using DDP (Delivered Duty Paid) terms, it’s natural to assume you’d enter their address—but this can actually create compliance and logistics problems.
Best Practice: Use Your Own Address
- Enter your own address as the “Ship From” address in the shipment plan, even though the physical shipment originates from your supplier’s factory.
- This is the standard approach Amazon expects and aligns with your role as the shipment owner and account holder.
- Your supplier shipping directly to Amazon FBA (rather than to you first) doesn’t change the requirement to list your address in the shipment plan.
- Using your supplier’s address can trigger account warnings, shipment delays, or rejections if Amazon’s system flags it as inconsistent with your registered business address.
Why This Matters
- Amazon’s compliance systems are designed around seller accountability. The “Ship From” address should reflect who is responsible for the shipment entering the FBA network.
- A mismatch between your registered address and the “Ship From” address can look suspicious to automated systems and increase the likelihood of manual review.
- DDP arrangements are common for international sellers but don’t change the labeling requirement—your supplier handles the logistics, but your account information governs the shipment plan.
How Squatio helps
While this is a shipment setup question rather than a demand-side issue, sellers managing high volumes of direct international shipments benefit from Squatio Decode (ASIN lookup, listing visibility & Sentiment IQ review analysis) to monitor whether your shipments are landing in good standing and avoid any inventory or listing visibility issues after a shipment goes live. Compliance and logistics are intertwined—if a shipment is delayed or flagged due to address mismatches, it affects your inventory position and can hurt search visibility.
Have you had a direct shipment rejected or delayed due to address mismatch, or has your supplier ever pushed back on using your own address? Sharing what worked (or didn’t) helps newer sellers avoid the same friction.
Source: Reddit