Amazon announced new multichannel selling capabilities at its September 2024 Accelerate conference, allowing sellers to manage listings, orders, and profitability data across eBay, Walmart, TikTok Shop, and Shopify directly from Seller Central. This is a significant shift in Amazon’s positioning — rather than competing for exclusivity, the company is now positioning itself as a unified management layer for sellers operating across multiple marketplaces.
What’s New
- Connected marketplaces: Sellers can now link accounts from eBay, Shopify, TikTok Shop, and Walmart to their Amazon Seller Central
- Unified management: Listings, orders, and profitability tracking accessible from one dashboard
- Pricing: Free to use
- Rollout: Gradual, US-only initially; not all sellers will have access immediately
What This Means for Your Strategy
- Reduced switching costs: Sellers no longer need to log into multiple seller dashboards to track sales and manage listings
- Visibility advantage: Consolidated profitability data may make it easier to spot which channels and products are performing best
- Operational efficiency: Order and inventory management across channels in one place could streamline fulfillment workflows
- Long-term implications: Amazon is signaling it sees multichannel selling as the future for serious sellers, not a threat
How Squatio Helps
If you’re expanding beyond Amazon to Walmart, TikTok Shop, or other channels, you still need the research and competitive intelligence to succeed on each platform — and that’s where focused tools matter. Prospect (Product Database) and Cortex (AI niche & category analysis) help you identify winning niches and validate product opportunities before you list them anywhere, whether that’s Amazon or a new channel. By understanding demand, competition, and margin potential upfront, you’ll make smarter decisions about which products to list on which platform — and Amazon’s multichannel dashboard will then help you manage the execution.
Are you currently selling on multiple marketplaces, and if so, has managing inventory and pricing across platforms been a pain point for you? How do you currently keep data in sync?
Source: Amazon Will Now Manage Your Walmart and TikTok Sales For You