A seller recently asked the community how to estimate total sales volume for a competitor seller across all their products, rather than product-by-product analysis. This is a common competitive intelligence need — understanding a seller’s overall scale helps inform market positioning and category opportunity assessment.
Current Approaches
- Amazon seller page + ASIN-level tools: Manually navigate to the seller’s storefront (amazon.com/s?me=) and use ASIN-level xray tools (like H10’s Chrome plugin) to estimate individual product revenue, then aggregate manually.
- Limitations: This works but is labor-intensive when a seller has dozens or hundreds of SKUs, and requires manual data compilation.
Why This Matters
Understanding a competitor’s total revenue footprint helps you:
- Gauge their operational scale and investment capacity
- Identify which niches are drawing serious seller attention
- Benchmark your own growth trajectory in the category
- Spot emerging competitors before they saturate a market
How Squatio helps
Reveal (Reverse ASIN) lets you pull all ASINs from a seller ID in seconds, and then Squatio Decode (ASIN lookup, listing visibility & Sentiment IQ review analysis) provides revenue estimates, review velocity, and traffic data for each one — collapsing what would be hours of manual xray lookups into a structured dataset you can sort, filter, and aggregate for total seller-level insight.
What’s your go-to competitive intelligence workflow — do you track individual competitors’ catalogs, or focus more on category-level trends?
Source: Reddit